Website Design Scope of Work Template

Pitch your next Website Design project with confidence with this fully customizable scope of work template that includes project phases, detailed services, and recommended pricing, so you can get to “yes” more quickly.

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Website Design Scope of Work

Web design is a thriving industry. The number of web designers and developers is expected to grow 23% by 2031 — faster than any other occupation. If you want to pursue web design as a freelancer, you need to know how to put together a web design proposal.

Check out our Web Design Proposal template to figure out which services to include and how much to charge for your next freelance web design project.

Our Web Design Proposal template outlines four project phases with a full breakdown of services, from auditing existing website content to designing wireframes to handing off branding materials. The scope template also includes pricing recommendations powered by crowdsourced pricing data from over 50,000 other freelancers.

The template is completely customizable and editable - no locked PDFs or docs to download offline. Just start editing and customize your scope of work to meet your project needs, then seamlessly send it to your client for approval and signature. It really is that easy.

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Included in this scope template:

✓ Recommended overall price for the project based on crowdsourced data from over 100,000 freelancers.

✓ Detailed breakdown of 4 phases and services to include in the project.

✓ Edit and customize as needed to fit your project and client needs.

✓ Turn a scope into a proposal for client sign off in just a few clicks.

Frequently Asked Questions

A web design proposal is a written agreement made between an independent website designer and a client before starting a project. The proposal, also called a scope of work, should include a detailed outline of what steps and services the web design project entails. It should also break down the pricing for the individual services included within the overall project.
What you include in your website design proposal depends on the type of services you want to offer to your clients. How involved is your process? Do you prefer to conduct customer research interviews to help inform your design? If so, add that to your scope. Are you going to create a branding style guide to handoff to your client when the project wraps up? Include that as a deliverable.
No matter what you want to include in your website design projects, it helps to break down your deliverables into phases and individual services. Not only does this provide structure for the project, but it also gives clients a better sense of how much value you’re bringing to the web design project.
To get a better idea of how other website designers are structuring their services, take a look at our Web Design Proposal template. The community-sourced scope breaks down the scope into four project phases:
1. Discovery
2. Define
3. Develop
4. Deliver
Each phase includes a range of customizable services that contribute to the overall project. When you use this template, you can use this scope as is or adjust the services and prices to fit your project’s needs.
The biggest question design freelancers have when they’re getting started: How much do website designers charge?
First, consider how extensive the client’s web design will be. How much work needs to be done *before* the design process kicks off? Second, how many pages will be included and what’s the anticipated timeline? These are all things that will factor into your pricing.
Knowing how to price your services is one of the most challenging aspects of freelancing. With this Web Design Proposal template, you not only get access to a detailed breakdown of the services provided but also the recommended prices for each. These recommended prices are backed by crowdsourced pricing data we collected from over 50,000 freelancers, and are kept up to date to ensure freshness and accuracy.
Use the Web Design Proposal template to access the pricing recommendations and customize your next website design project.
Once you’ve checked out Wethos’ Website Design Proposal template, edit the phases, services, and prices however your project requires. When all looks good, save that scope of work to your library by creating your Wethos account. After you’ve created a scope, you can go on and add contract terms, send proposals for client signature, create an invoice, and get paid! 🤑