SEO Audit Scope of Work Template

Pitch your next SEO Audit project with confidence with this fully customizable scope of work template that includes project phases, detailed services, and recommended pricing, so you can get to “yes” more quickly.

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Our SEO Site Audit scope of work template will help you scope, price and pitch your next SEO project in minutes, not hours. The SEO template outlines five project phases with a full breakdown of detailed services within each phase of work, from discovery to reporting to ongoing support. The scope template also includes pricing recommendations powered by crowdsourced pricing data from over 50,000 other freelancers, you you never have to wonder how much to charge for an SEO Site Audit.

SEO Audit Pricing

How much does an SEO audit cost? Like many SEO-related questions, the answer is “it depends”. Many factors can influence the cost of an SEO Site Audit, including the size and complexity of the site, if the site is multi-lingual or international, if your client wants you to stay high level with an on-page analysis or get in depth with an audit of their competition, backlinking profile, technical SEO and more. SEO Site Audits can cost as little as a few thousand dollars, or be upwards of $15,000 per audit.

Using this SEO Audit scope of work template, you can unlock access to Wethos’ intelligent pricing recommendations, giving you insight into what other SEO freelancers are charging. Not only will you get an overall recommended price for an SEO Audit project, but you’ll get insights into granular service level pricing data, so you can see what other SEOs are charging for things like keyword research, on-page SEO optimizations, internal linking optimizations and more. Remember, our intelligent pricing recommendations are crowdsourced from over 50,000 other freelancers and are updated monthly, meaning that they are always reflective of market rates, which can help you raise your prices and charge your worth.

The SEO template is completely customizable and editable - no locked PDFs or docs to download offline. Just start editing and customize your scope of work to meet your project needs, then seamlessly send it to your client for approval and signature. It really is that easy.

SEO Audit Scope of Work

use free template

Included in this scope template:

✓ Recommended overall price for the project based on crowdsourced data from over 100,000 freelancers.

✓ Detailed breakdown of 5 phases and services to include in the project.

✓ Edit and customize as needed to fit your project and client needs.

✓ Turn a scope into a proposal for client sign off in just a few clicks.

Frequently Asked Questions

SEO stands for search engine optimization, which is the process of improving a website to increase its visibility on search engines. An SEO content audit involves reviewing a website’s existing content and making recommendations for improvements that will increase traffic to its pages and help the website perform better in search results. If you’re a freelance SEO strategist or CMS developer, use our SEO Audit scope of work template to price your work and pitch this project to clients.
The cost of an SEO audit proposal depends on what your scope of work includes, how much time it will take you, and what the client’s needs are.
Pricing your freelance SEO services is one of the most challenging aspects of freelancing. But luckily, when you use our SEO Audit scope of work template, you can see a detailed breakdown of the services provided for an SEO content audit with recommended prices for each. These recommended prices are backed by crowdsourced pricing data we collected from over 50,000 freelancers, and are kept up to date to ensure freshness and accuracy.
Use the SEO Audit scope of work template to access the pricing recommendations and customize your next SEO content audit project.
What you include in your SEO audit scope depends on what the project goals and client’s needs are. What is the project going to achieve? Will you provide one-time services or ongoing support and maintenance for SEO?
To give you an idea of what other freelancers include in an SEO audit scope of work, check out our community-sourced SEO Audit scope of work template. The scope is broken down into five phases:
1. Discovery
2. Strategy
3. Executing
4. Reporting
5. Ongoing
Each phase includes a range of services that contribute to the overall project. When you use this template, you can use this scope exactly as is or adjust the services to fit your project’s needs.
Once you’ve checked out Wethos’ SEO Audit scope of work template, edit the phases, services, and prices however your project requires. When all looks good, save that scope of work to your library by creating your free Wethos account. After you’ve created a scope, you can go on and add contract terms, send proposals for client signature, create an invoice, and get paid! 🤑