Marketing Retainer Scope of Work Template
Pitch your next marketing retainer project with confidence using this fully customizable scope of work template that includes project phases, detailed services, and recommended pricing, so you can get to “yes” more quickly.
Marketing Retainer Scope of Work
Knowing how to price your work is one of the most challenging aspects of being a freelancer. While some freelancers bill hourly, other choose to charge by project. However, setting up monthly retainers is gaining popularity amongst both freelancers and clients. Monthly retainers are beneficial for freelancers as is ensures a level of commitment from the client, as well as consistency in terms of your expected monthly scope and revenue. But how much should you charge for a monthly retainer?
This monthly Marketing Retainer scope of work template is a great place to start. The template breaks down some ideal phases of work to include before a retainer would start, including kickoff calls, strategy sessions, and research. From there, get insights into a typical monthly marketing retainer scope of work, including a clear breakdown of services, deliverables, and line item pricing. This scope template is powered by crowdsourced pricing data from over 50,000 other freelancers, so you never have to wonder what to charge again.
The template is also completely customizable and editable - no locked PDFs or docs to download offline. Just start editing and customize your scope of work to meet your project needs, and then seamlessly send it to your client for approval and signature. It really is that easy.
Included in this scope template:
✓ Recommended overall price for a marketing retainer project based on crowdsourced data from over 50,000 freelancers
✓ Detailed breakdown of 13 phases and services to include in a marketing retainer project
✓ Edit and customize as needed to fit your project and client needs
✓ Turn a scope into a proposal for client sign off in just a few clicks
Frequently Asked Questions
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A marketing retainer outlines your recurring marketing work for a project and how you’ll go about delivering that work. Wethos' free Marketing Retainer scope of work template can be used for many different types of marketing retainers, this one has a focus on digital marketing - blogs, social media, etc. Feel free to leverage our Marketing Retainer scope of work template to see what other freelancers have included for their marketing retainers, and edit it however works best for your project.
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Take a look at our Marketing Retainer scope of work template to see what other freelancers like you typically include in their marketing retainers. In the template, the work is broken up into phases, or milestones, beginning with strategizing and research and following with the month to month upkeep. Below are the specific phases included in our Marketing Retainer scope of work template:
Initial Strategy & Goal Setting
Social Media Audit & Strategy
Blog Management Strategy & Research
Months 1-10 of upkeep, posting, and design
Within each phase, are specific services or deliverables that ladder up to the overarching milestone of the marketing retainer.
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A marketing retainer is a great way to ensure that you have consistent work and income from a client or project. Pricing a marketing retainer often times depends on the expected scope of work that you’ll be completing every month.
Our marketing retainer scope of work template includes a recommended price for the entire 10 month marketing retainer project, as well as a detailed breakdown of services with recommended prices as well. These recommended prices are backed by crowdsourced pricing data we collected from over 50,000 freelancers, are are kept up to date to ensure freshness and accuracy.
Use the marketing retainer scope of work template to access the pricing recommendations and to create and customize your next marketing retainer scope of work.
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Wethos’ Marketing Retainer scope of work template is for 10 months. Depending on how long you’re contracted to work on a project, this may change. The great part about our scope of work templates is that they’re completely editable, so you can add or remove any of the months that don’t fit for your marketing retainer scope of work.
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After you’ve checked out Wethos’ Marketing Retainer scope of work template, edit the phases, services, and prices however your project requires. Once all looks good, save that scope of work to your library by creating your free Wethos account. Once you’ve created a scope, you can go on and add contract terms, send proposals for client signature, create an invoice, and get paid! 🤑
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