Branding is the development of a specific identity for a company. Through branding, a company’s identity is established and marketed as a whole. Once a brand identity is established, the relationship between the company and its customers is built upon that brand - what people relate to, how their needs are reflected in the brand, and then ultimately, how the brand’s product or service can help that need. Our editable Branding scope of work template is broken down into services that all ladder up to an overall brand creation, check it out to learn more about what’s specifically included in branding.

What is the difference between branding and marketing?

The main focus of branding is to understand who a company, store or studio is. Branding, brand strategy, and brand identity are all work that ladders up to how a company identifies itself and how customers view them. Through branding, a company defines its ultimate purpose and how that relates to its customers. In comparison, marketing focuses more on how that brand is established. Through channels like social media, advertising, and communications, marketing brings a brand to the forefront and helps create that relationship between a company and those the company is attempting to serve. Feel free to look into our marketing or brand scope of work templates to learn more about the specific deliverables included in each of these types of work.

How much should I charge for branding?

One of the biggest struggles we’ve seen for freelancers is knowing what to charge. That’s why our scope of work templates are powered by community-sourced data. Based on that data, other freelancers are charging $20,300 for a branding scope of work. You can see this price granularly broken down into phases and services within our free Branding scope of work template. Feel free to edit this scope of work template however works best for your brand strategy.

How to create a branding scope of work for a client?

After you’ve checked out Wethos’ Branding scope of work template, edit the phases, services, and prices however your project requires. Once all looks good, save that scope of work to your library by creating your free Wethos account. Once you’ve created a scope, you can go on and add contract terms, send proposals for client signature, create an invoice, and get paid!

Branding Proposal Template

Pitch your next branding project with confidence with this fully customizable scope of work template that includes project phases, detailed services, and recommended pricing, so you can get to “yes” more quickly.

use free template

use free template

Branding Scope of Work

If you’re looking to pitch a branding project to your client, this scope of work template is the perfect place to start. The branding scope of work template includes a recommended price, which is crowdsourced from over 50,000 other freelancers, so you never have to question what to charge again. This recommended price can help you confidently raise your rates and charge your worth. The template also breaks down a branding project into four project phases: Discovery, Strategy, Execution and Hand-off. Within each phase, the template includes a detailed breakdown of services and deliverables, which all have their own recommended price as well.

The branding scope of work template is also completely customizable and editable - no locked PDFs or docs to download offline. Just start editing and customize your scope of work to meet your project needs. Remove unnecessary line items with just a click, and easily add pre-built or custom services as needed, and the overall price will automatically update. When you’re done, seamlessly send the scope to your client for approval and signature. It really is that easy.

use free template

Included in this template:

✓ Recommended overall price for a branding project based on crowdsourced data from over 100,000 freelancers

✓ Detailed breakdown of 4 phases and services to include in a branding project

✓ Edit and customize as needed to fit your project and client needs

✓ Turn a scope into a proposal for client sign off in just a few clicks.

Frequently Asked Questions

Branding is the development of a specific identity for a company. Through branding, a company’s identity is established and marketed as a whole. Once a brand identity is established, the relationship between the company and its customers is built upon that brand - what people relate to, how their needs are reflected in the brand, and then ultimately, how the brand’s product or service can help that need. Our editable Branding scope of work template is broken down into services that all ladder up to an overall brand creation, check it out to learn more about what’s specifically included in branding.
The main focus of branding is to understand who a company, store or studio is. Branding, brand strategy, and brand identity are all work that ladders up to how a company identifies itself and how customers view them. Through branding, a company defines its ultimate purpose and how that relates to its customers.
In comparison, marketing focuses more on how that brand is established. Through channels like social media, advertising, and communications, marketing brings a brand to the forefront and helps create that relationship between a company and those the company is attempting to serve. Feel free to look into our marketing or brand scope of work templates to learn more about the specific deliverables included in each of these types of work.
One of the biggest struggles we’ve seen for freelancers is knowing what to charge. That’s why our scope of work templates are powered by community-sourced data. Figuring out how much to charge for a branding project depends on many factors - your client needs, the scope of the project, and how much time it will take you.

Our branding scope of work template includes a recommended price for the entire project, as well as a detailed breakdown of services with recommended prices as well. These recommended prices are backed by crowdsourced pricing data we collected from over 50,000 freelancers, are are kept up to date to ensure freshness and accuracy.
Use the branding scope of work template to access the pricing recommendations and to create and customize your next branding scope of work.
After you’ve checked out Wethos’ Branding scope of work template, edit the phases, services, and prices however your project requires. Once all looks good, save that scope of work to your library by creating your free Wethos account. Once you’ve created a scope, you can go on and add contract terms, send proposals for client signature, create an invoice, and get paid! 🤑