Web Analytics Proposal Template
Pitch your next web analytics project with confidence with this fully customizable scope of work template that includes project phases, detailed services, and recommended pricing, so you can get to “yes” more quickly.
Web Analytics Proposal Template
Web analytics is a powerful way for a company to understand its users, improve their website, and even make better business decisions. If you’re a freelancer who offers web analytics, your services are needed to help these companies. But before you can secure web analytics clients, you need to put together a scope of work or proposal.
Our Web Analytics Proposal template outlines three project phases with a full breakdown of services, from auditing the existing website to setting up variant landing pages to reporting on website traffic. The scope template also includes pricing recommendations powered by crowdsourced pricing data from over 50,000 other freelancers.
This template is fully customizable and editable – no locked files to download. Simply start editing and tailor your scope of work to align with your project requirements. Once customized, seamlessly share it with your client for approval and signature. It's that simple.
Included in this scope template:
✓ Recommended overall price for a web analytics project based on crowdsourced data from over 50,000 freelancers
✓ Detailed breakdown of three phases and services to include in a website analytics project
✓ Edit and customize the scope of work template as needed to fit your project and client needs
✓ Turn a scope into a proposal for client sign-off in just a few clicks
Frequently Asked Questions
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Web analytics is the process of collecting, analyzing, and reporting website data. The purpose of web analytics is to better understand user behavior and identify opportunities to improve the user experience. Common goals that web analytics can achieve are driving traffic, increasing page views, and converting visitors into customers.
Web analytics is a process used by UX strategists, product designers, and other web-related roles. If you want to pursue web analytics in a freelance capacity, use our Web Analytics Proposal template to help you figure out what to include in your next project.
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The services you include in your web analytics proposal can vary. Most web analytics projects involve auditing the existing website to analyze its current performance and audience behaviors. Your scope of work should also include setting up web analytics goals, configuring A/B testing, and campaign tracking.
To get an idea of the types of web analytics services other freelancers offer, refer to our Web Analytics Proposal template. The community-sourced template breaks down the scope into three key phases:
Discovery/Strategy
Execution
Reporting/Hand-off
Each phase incorporates a variety of customizable services that contribute to the overall project. When you use this template, you can use this scope as is or adjust the services and prices to fit your podcast project’s needs.
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How much you charge for web analytics depends on the project's scope, the client’s goals, the timeline, and more. Some factors to consider when determining your web analytics pricing include the complexity of the audit and setup, the number of web pages your client wants to analyze, and whether you plan to offer ongoing services like reporting.
Knowing how to price your services is one of the most challenging aspects of freelancing. With our Web Analytics Proposal template, you not only gain access to a detailed breakdown of services but also recommended prices for each. These pricing recommendations are derived from crowdsourced data from over 50,000 freelancers, ensuring accuracy and competitiveness.
Use the Web Analytics Proposal template to access pricing recommendations and customize your next web analytics project.
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Once you’ve checked out Wethos’ Web Analytics Proposal template, edit the phases, services, and prices however your project requires. When all looks good, save that scope of work to your library by creating your Wethos account. After you’ve created a scope, you can go on and add contract terms, send proposals for client signature, create an invoice, and get paid! 🤑
