Local SEO Scope of Work Template

Pitch your next local SEO project with confidence with this fully customizable scope of work template that includes project phases, detailed services, and recommended pricing, so you can get to “yes” more quickly.

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Local SEO Scope of Work

For freelance SEO specialists, there are a couple of areas you can typically focus on when working with clients: national (or even global) SEO or local SEO. If you want to support local businesses in reaching more customers in their area, then you’ll want to pitch a local SEO proposal.

Check out our Local SEO Proposal template to figure out which services to include and how much to charge for your next local SEO project.

Our Local SEO Proposal template outlines a detailed project scope with a full breakdown of services, from setting up an SEO tool account to providing content recommendations to implementing on-page optimizations. The scope template also includes pricing recommendations powered by crowdsourced pricing data from over 50,000 other freelancers.

The template is completely customizable and editable - no locked PDFs or docs to download offline. Just start editing and customize your scope of work to meet your project needs, then seamlessly send it to your client for approval and signature. It really is that easy.

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Included in this scope template:

✓ Recommended overall price for the project based on crowdsourced data from over 100,000 freelancers.

✓ Detailed breakdown of the services to include in the project.

✓ Edit and customize as needed to fit your project and client needs.

✓ Turn a scope into a proposal for client sign off in just a few clicks.

Frequently Asked Questions

An SEO proposal is a written agreement made between an independent SEO specialist and a client that outlines the project details and pricing. The proposal, also called a scope of work, should include detailed project goals, timelines, deliverables, and pricing so everyone is on the same page before the SEO project kicks off.
The SEO deliverables you include in your local SEO proposal depend on how involved you want to get in the process from start to finish. For example, do you want to work with clients who have an existing SEO set-up but just need a local SEO strategy or refresh? Or do you prefer to start from scratch by working with new businesses? Consider every client scenario and determine which you prefer — this will help you decide what SEO deliverables to include in your proposal.
To get a better idea of how other SEO freelancers structure their services, take a look at our Local SEO Proposal template. The community-sourced scope breaks down the project into eight separate deliverables ranging from optimizing the client’s Google Business profile to implementing on-site optimizations.
When you use this template, you can use this scope as is or adjust the services and prices to fit your project’s needs.
The price of your local SEO services depends on several factors. For starters, consider how much work is involved — are you working with an existing SEO set-up or are you starting from scratch? Next, consider whether you want to provide ongoing SEO services after the initial setup and strategy are complete. If so, you can add this as a separate project phase (or you can use our Monthly Retainer template to see how to structure ongoing work).
Knowing how to price your services is one of the most challenging aspects of freelancing. With this Local SEO Proposal template, you not only get access to a detailed breakdown of the services provided but also the recommended prices for each. These recommended prices are backed by crowdsourced pricing data we collected from over 50,000 freelancers, and are kept up to date to ensure freshness and accuracy.
Use the Local SEO Proposal template to access the pricing recommendations and customize your next SEO project.
Once you’ve checked out Wethos’ Local SEO Proposal template, edit the phases, services, and prices however your project requires. When all looks good, save that scope of work to your library by creating your Wethos account. After you’ve created a scope, you can go on and add contract terms, send proposals for client signature, create an invoice, and get paid! 🤑