SEM Management Scope of Work Template

An SEM proposal is a contract agreement between an SEM manager and a client. The SEM proposal outlines the scope of the project and which services the freelancer will offer, whether as a one-time project or on a retainer basis.

Keep in mind that there’s a difference between SEM and SEO. SEO stands for search engine optimization and is focused specifically on optimizing a website to increase search traffic. SEM, or search engine marketing, encompasses both organic and paid efforts used to increase traffic and search engine visibility.

If you’re a freelance SEM manager, use our SEM Management Proposal template to help you figure out what to include in your next project.

The services you include in your SEM proposal can vary. Most SEM projects involve auditing your client’s existing setup to analyze their current traffic and visibility. Your scope of work should also include managing the client’s Google Ads account, creating URL directs, and reporting on monthly data.

To get an idea of what SEM services other freelancers offer, refer to our SEM Management Proposal template. The community-sourced template breaks down the scope into detailed services for monthly SEM management. The proposal includes services such as auditing the client’s existing setup, setting up campaigns, and managing the client’s Google Ads account.

Each phase incorporates a variety of customizable services that contribute to the overall project. When you use this template, you can use this scope as is or adjust the services and prices to fit your monthly SEM management project’s needs.

How much you charge for SEM services depends on the project's scope, the client’s goals, the timeline, and more. Some specific factors to consider when figuring out your SEM management pricing include the complexity of the initial audits, how much reporting is involved, and how much time you’ll spend on the project on a monthly basis.

We get it — knowing how much to charge is one of the most challenging aspects of freelancing. With our SEM Management Proposal template, you not only gain access to a detailed breakdown of services but also recommended prices for each. These pricing recommendations are derived from crowdsourced data from over 50,000 freelancers, ensuring accuracy and competitiveness.

Use the SEM Management Proposal template to access pricing recommendations and customize your next freelance SEM project.

Once you’ve checked out Wethos’ SEM Management Proposal template, edit the phases, services, and prices however your project requires. When all looks good, save that scope of work to your library by creating your Wethos account. After you’ve created a scope, you can go on and add contract terms, send proposals for client signature, create an invoice, and get paid! 🤑