Public Relations Retainer Scope of Work Template

Pitch your next public relations retainer with confidence with this fully customizable scope of work template that includes project phases, detailed services, and recommended pricing, so you can get to “yes” more quickly.

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Public Relations Retainer Scope of Work

Whether you’re a solo practitioner or run a small PR agency, it’s important to have a public relations retainer scope of work template at the ready. Before you send your next PR proposal, check out our Public Relations Retainer scope of work template to figure out which services to include and how much to charge.

Our Public Relations scope of work template outlines a seven-month retainer contract with a full breakdown of services, from planning to monthly pitching and work sessions. The scope template also includes pricing recommendations powered by crowdsourced pricing data from over 50,000 other freelancers.

The template is completely customizable and editable - no locked PDFs or docs to download offline. Just start editing and customize your scope of work to meet your project needs, then seamlessly send it to your client for approval and signature. It really is that easy.

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Included in this scope template:

✓ Recommended overall price for the project based on crowdsourced data from over 100,000 freelancers.

✓ Detailed breakdown of the services to include in the project.

✓ Edit and customize as needed to fit your project and client needs.

✓ Turn a scope into a proposal for client sign off in just a few clicks.

Frequently Asked Questions

For starters, public relations involves managing how the public perceives a brand, company, or person. If you’re a publicist, you help clients land positive press, connect them with partners at mutually beneficial organizations, position them as industry experts, and ensure the public receives the correct information about a brand.
As a freelance publicist, it’s common to work with clients on an ongoing basis so you can continually manage their brand, so it makes sense to structure your services with a public relations retainer. A PR retainer contract binds you and your client together for ongoing work. With a retainer, you typically complete a set amount of deliverables for a set price each month.
A lot goes into public relations and the scope of your retainer can vary, depending on what services you offer. This can make pricing tricky when navigating freelance PR for the first time. Before you send your next proposal, use our Public Relations Retainer scope of work template to help price and pitch your next project.
A public relations scope of work, sometimes called a statement of work, can include a variety of deliverables. What you choose to include depends on a few factors. First, what are the client’s goals for PR? Is it more media coverage? Increased thought leadership opportunities? Outline a realistic goal with your client through your statement of work to set the tone for the project. Second, how much media outreach (or other tasks) will you need to do each month to meet your client’s goals?
To help you see how other freelance publicists put together similar public relations retainer proposals, take a look at our Public Relations Retainer scope of work template. The community-sourced scope breaks down the scope into a seven-month retainer project.
1. Planning
2. Month 1
3. Month 2
4. Month 3
5. Month 4
6. Month 5
7. Month 6
8. Month 7
Each phase includes a range of customizable services that contribute to the overall project. When you use this template, you can use this scope as is or adjust the services and prices to fit your project’s needs.
For freelance publicists and PR consultants, your rates can vary. While some freelancers may choose to charge an hourly rate, our public relations retainer scope of work template suggests using value-based pricing for ongoing monthly work. Using value-based pricing puts a price tag on your expertise and connections rather than your time.
Knowing how to price your services is one of the most challenging aspects of freelancing. With this Public Relations Retainer scope of work template, you not only get access to a detailed breakdown of the services provided but also the recommended prices for each. These recommended prices are backed by crowdsourced pricing data we collected from over 50,000 freelancers, and are kept up to date to ensure freshness and accuracy.
Use the Public Relations Retainer scope of work template to access the pricing recommendations and customize your next PR proposal.
Once you’ve checked out Wethos’ Public Relations Retainer scope of work template, edit the phases, services, and prices however your project requires. When all looks good, save that scope of work to your library by creating your Wethos account. After you’ve created a scope, you can go on and add contract terms, send proposals for client signature, create an invoice, and get paid! 🤑