OOH Advertising Campaign Scope of Work Template
Pitch your next OOH ad campaign project with confidence with this fully customizable scope of work template that includes project phases, detailed services, and recommended pricing, so you can get to “yes” more quickly.
OOH Advertising Campaign Scope of Work Template
OOH advertising is making a major comeback. If you’re a freelance media buyer or campaign strategist who helps create these types of ads, use our OOH Advertising Campaign Scope of Work template to figure out how to price and pitch your next project.
Wethos’ OOH Advertising Campaign scope of work template outlines five phases with a full breakdown of services from brand research to production to performance analysis. The scope template also includes pricing recommendations powered by crowdsourced pricing data from over 50,000 other freelancers.
This template is fully customizable and editable – no locked files to download. Simply start editing and tailor your scope of work to align with your project requirements. Once customized, seamlessly share it with your client for approval and signature. It's that simple.
Included in this scope template:
✓ Recommended overall price for an OOH ad campaign project based on crowdsourced data from over 50,000 freelancers
✓ Detailed breakdown of phases and services to include in an OOH advertising campaign project
✓ Edit and customize the scope of work template as needed to fit your project and client needs
✓ Turn a scope into a proposal for client sign-off in just a few clicks
Frequently Asked Questions
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An out-of-home (OOH) advertising campaign is a type of ad campaign that’s seen out in the world on billboards and public transit, for instance. In a world of online ads, OOH has made a comeback as more people are spending time away from their digital devices.
If you’re tasked with working on an OOH ad campaign, you’re likely a brand or campaign strategist, or someone who can help execute the design and copy that goes into these ads. As a freelancer, you can also join a team of other independent contractors to produce a large-scale campaign like an OOH advertising campaign.
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The services you include in your freelance OOH ad campaign scope of work can vary. Most campaigns of this scale involve several phases and services — everything from researching audience personas to conducting a brand photoshoot.
To get an idea of how other freelancers structure their scopes, refer to our OOH Advertising Campaign scope of work template. The community-sourced template breaks down the scope into five key phases:
Brand Research
Creative Brainstorming
Talent Acquisition & Planning
Production & Execution
Performance Analysis
When you use this template, you can use this scope as is or adjust the services and prices to fit your project needs.
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How much you charge for working on an OOH advertising campaign depends on several things. For starters, are you the one leading the project, or are you joining in a supporting role? Get clear on the deliverables before you state your price.
Knowing how to price your services is one of the most challenging aspects of freelancing. With our OOH advertising campaign scope of work template, you not only gain access to a detailed breakdown of services but also recommended prices for each. These pricing recommendations are derived from crowdsourced data from over 50,000 freelancers, ensuring accuracy and competitiveness.
Use the OOH Advertising Campaign scope of work template to access pricing recommendations and customize your next project.
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Once you’ve checked out Wethos’ OOH Advertising Campaign scope of work template, edit the phases, services, and prices however your project requires. When all looks good, save that scope of work to your library by creating your Wethos account. After you’ve created a scope, you can go on and add contract terms, send proposals for client signature, create an invoice, and get paid! 🤑
