Brand Lookbook Scope of Work Template

Pitch your next brand lookbook project with confidence with this fully customizable scope of work template that includes project phases, detailed services, and recommended pricing, so you can get to “yes” more quickly.

 

Brand Lookbook Scope of Work Template

 
 

Are you a freelance designer or brand strategist with an eye for fashion? You’ve probably created many brand lookbooks for clients — but are you charging enough? Use our Brand Lookbook Scope of Work template to figure out how to price and pitch your next project.

Our Brand Lookbook scope of work template outlines a full breakdown of services that go into designing and developing a lookbook. The scope template also includes pricing recommendations powered by crowdsourced pricing data from over 50,000 other freelancers.

This template is fully customizable and editable – no locked files to download. Simply start editing and tailor your scope of work to align with your project requirements. Once customized, seamlessly share it with your client for approval and signature. It's that simple.

Included in this scope template:

✓ Recommended overall price for a brand lookbook project based on crowdsourced data from over 50,000 freelancers

✓ Detailed breakdown of phases and services to include in a brand lookbook scope of work

✓ Edit and customize the scope of work template as needed to fit your project and client needs

✓ Turn a scope into a proposal for client sign-off in just a few clicks

 

Frequently Asked Questions

  • A lookbook is a visual document designed to market a brand’s message and identity to its target audience.

    Lookbooks are commonly used by retail and ecommerce brands to showcase their products or collections. Think of them like the catalogs retailers used to mail each season.

    A brand lookbook usually involves digital design, a brand photoshoot, and brand strategy. If you’re a freelance graphic designer or brand strategist, you can offer brand lookbooks as a service to your ecommerce and retail clients. However, brand lookbooks aren’t limited to the fashion industry. A lookbook can be created for any sort of visual product line.

  • The services you choose to include in your brand lookbook proposal can vary. Most lookbook projects include conducting the brand photoshoot, designing the layout, and incorporating the brand identity.

    To get an idea of how other freelancers structure their brand lookbook scopes of work, refer to our Brand Lookbook scope of work template. The community-sourced template breaks down the services involved in designing and developing a lookbook project.

    When you use this Brand Lookbook template, you can use this scope as is or adjust the services and prices to fit your lookbook project needs.

  • How much you charge for your freelance brand lookbook depends on the scope of the project, the client’s goals and timeline, and more. Some factors to consider when determining your pricing for a brand lookbook include the number of pages or designs the lookbook needs, the complexity of the brand photoshoot, and how much designing and copywriting will be involved.

    Knowing how to price your services is one of the most challenging aspects of freelancing. With our Brand Lookbook scope of work template, you not only gain access to a detailed breakdown of services but also recommended prices for each. These pricing recommendations are derived from crowdsourced data from over 50,000 freelancers, ensuring accuracy and competitiveness.

    Use the Brand Lookbook scope of work template to access pricing recommendations and customize your next lookbook project.

  • Once you’ve checked out Wethos’ Brand Lookbook scope of work template, edit the phases, services, and prices however your project requires. When all looks good, save that scope of work to your library by creating your Wethos account. After you’ve created a scope, you can go on and add contract terms, send proposals for client signature, create an invoice, and get paid! 🤑

 

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