How to Create a Go-To-Market Brand Strategy Scope of Work

Ready to launch? Brand strategists and paid media strategists can combine their brand launching powers using our top go-to-market strategic brand strategy scope of work template.

Welcome to Scope Smarter, Not Harder, a series from Wethos highlighting our services and scope of work templates. In this installment, we’re highlighting our Go-To-Market Strategic Brand Strategy scope of work template!

Wethos users have access to over 80 scope of work templates and 1,000 services ranging from brand strategy to social media and design. Our scope of work tools streamline your proposal process so you can skip the freelance pricing mistakes and get to work.

Here’s our breakdown of a Go-To-Market Strategic Brand Strategy scope of work so you know how to charge for your next project!

Please note that our pricing recommendations are powered by tens of thousands of data points, all from real studios on our platform. If you have feedback on the pricing below, please let us know! We always want our system to become smarter with your help.

Go-To-Market Strategic Brand Strategy scope of work breakdown:

Phase 1: Brand Strategy

The team’s brand strategist is responsible for the first phase of the project, which is all about developing the brand strategy that will be the foundation for the campaigns to come during the next phase. 

The brand strategist will handle everything from developing key messaging points to creating a brand communications strategy. 

Another major deliverable during this phase is audience personas research. The research, which is meant to discover existing or potential audiences for the client, includes an online survey of up to 20 questions, and up to five user interviews. Our template offers a recommended price, but be sure to adjust the price if your research entails more questions or interviews. 

To wrap up the brand strategy phase, the brand strategist will create guidelines for communicating on social media platforms and develop a strategy to support the product's go-to-market and launch in the short-term that will also set it up for long-term success. Put together one report.

Phase 2: Campaign Strategy & Support

Now that the brand strategist has developed a solid, well-documented strategy, it’s time for the paid media specialist to step in and execute. 

Following the new guidelines in place, the paid media strategist is responsible for handling everything from developing a product paid ad campaign to developing the campaign budget for creative. 

They’ll also design directions for campaign materials. Our scope of work template recommends pricing this deliverable for up to three directions.

After setting up the paid media campaigns (on a per-platform basis), the paid media strategist will manage and optimize the campaigns for one month to ensure everything is running smoothly. 

To wrap up the project, the strategist will also generate a report of the campaign’s performance and make recommendations for the next campaign.