CASE STUDY

Post-Funding Brand Revamp: For Wethos
by Wethos

Wethos curates innovative teams of marketing specialists to work with meaningful brands.. But you already read that on the homepage, didn’t you? 

Surprise! This is the story of how we used the talented specialists in our own network to rebrand Wethos in preparation to scale.


https://wethos.co

TIMELINE

4 weeks

CLIENT

Wethos

Branding, Strategy, Web, & UX Design

 

IT TAKES A TEAM

Raul Flores Design Specialist, Dallas, TX

Laura Peres UX/UI Specialist, Brooklyn, NY

Ariana Sverdik Content/Strategy Specialist, New York, NY

Chuck Munson Development Specialist, Kansas City, MO

Brinda Ramaiya Team Lead, Raleigh, NC

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 THE PROBLEM

A website that didn’t properly highlight the quality of work our teams of specialists produce and a brand that left potential clients confused about how Wethos could help them solve their problem

As startups evolve and scale, their branding needs to be refreshed to align with the shifting vision and goals. This time around, it was Wethos’ turn to get a brand makeover. 

Overall, we wanted to fix what wasn’t working. Big picture, we outgrew the brand we started with. There was some confusion surrounding what Wethos does and how we unlock the power of people coming together to work on tough problems.

 THE INITIATIVE

Elevate Wethos’ style guidelines and design a website that showcases the professionalism of our specialists and the quality of work we produce for our clients

The goal was to create a brand that made it clear to organizations who have a tough problem that Wethos can help them solve it. We also wanted to design a website that drove more leads. 

The strategy to get there involved several collaborative sessions between the client and the specialists for them to truly understand the brand. Interviews of the target audience were done as well.

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 RESULTS

A bold brand representative of what Wethos is all about and a refreshed website that makes it clear how valuable a team of experts can be when it comes to tackling a tough problem

After a blazing 4 weeks (!!) of collaboration, the results are in. Onsite sessions increased by the thousands, conversion rates improved, and lead submissions are at an all-time high. 

Not only that, Wethos has a board of investors and advisors in utter awe of the brand. 

 
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We can help you too!

 
 

“No matter how many times I see this come to life, I'm always amazed a team can crank out this quality of work in under 6 weeks."

CLAIRE HUMPHREYS
WETHOS CO-FOUNDER

 
 
 
 

"We would be crazy not to leverage the incredible talent in our own network. I continue to be amazed by how powerful and fast these teams are, they enable us to keep growing without slowing us down."

RACHEL RENOCK
WETHOS CO-FOUNDER

 
 

“There's nothing quite like working with talented, intelligent and all-around awesome humans to create work that's both impactful and meaningful. Thankfully, Wethos makes it happen, just like that!”

Ariana Sverdik
Content/Strategy Specialist

 
 
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