CASE STUDY

Building a Modern, Mobile-First Website

Our Military Kids (OMK) supports children of service members and veterans by funding sports and enrichment activities while their parents are deployed or recovering from injuries. They empower military children to cope with stress and foster a sense of self-confidence.


https://ourmilitarykids.org

TIMELINE

4 months

CLIENT

Our Military Kids

Website team: 
Website UX, UI, & development

Brand team: 
Logo & style guideline refresh
Video editing
Logo animation

 

IT TAKES A TEAM

Van Talbert Development Specialist, Bentonville, AR

Andi Moller Design Specialist, Boulder, CO

Rosie Powers Team Lead, Chicago, IL

ItTakesaTeam.png
Header.png

 THE PROBLEM

A website not optimized for mobile and a brand that didn’t clearly convey the true essence of the organization

A simple, user-friendly website experience was key for this client. They needed donors and grant applicants who wanted to learn about OMK’s program to be able to access what they needed from the site easily, on both desktop or mobile.

 THE INITIATIVE

Create an accessible, engaging, and user-friendly site with a clear, cohesive look

To build a modern, mobile-first website and unleash branding that spoke to the core of the organization, a team of Wethos specialists worked together with OMK to come up with a plan for the redesign.

It was important to the client that the website reflected the level of engagement between them and the military families they support. The strategy prioritized elements in branding and design to highlight that engagement.


OMKSite.gif
Wireframes.png
 

 RESULTS

Positive feedback about the new look and accessibility of the redesigned website

After 4 months of collaboration between specialists, weekly check-in calls with OMK, and even mid-project additions like a video edit and logo animation, the new website launched at the end of July 2019.

 
Stat.png

What, like it’s hard?

 
 

“The solution looked like what we had envisioned: Clear, effective branding and a very user-friendly website that works well on mobile devices.”

MICHELLE CRIQUIOUR
OUR MILITARY KIDS

 
Website-Pages.png
 

“Our organization chose Wethos from several different options. We liked the pricing, skill level, and one-on-one personalization Wethos had to offer.”

 

MICHELLE CRIQUIOUR
OUR MILITARY KIDS

 
Our_Military_Kids-s.gif
 

“The military children were my moving force throughout the entire project. Our Military Kids fights to advocate for these children in times of financial and emotional despair, and so I wanted their site to mirror that same energy and mission.”

ANDi MOLLER
DESIGN SPECIALIST

 
 
QuoteBG.png