Inspiring Gen Z voters to hit the polls early

 

Wethos gave campus influencers a new reason to vote during midterms.

THE CLIENT

All Voting is Local (AVL) fights to make voting more accessible for all. They came to Wethos to build a team that would empower advocates and organizers on college campuses to increase early voting — the fun way.

THE WETHOS TEAM

Marianne Quezada (Team Lead, CA), Luke Hughett (Design Specialist, NY), Sean Lee (Content Specialist, NJ), Andi Moller (Design Specialist, CO), Adam Glucksman (Animation Specialist, CA), Van Tabbert (Development Specialist, AR), Alaina Buzas (Design and Development Specialist, WA), Lorell Holland (Paid Media Specialist, NY)

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THE PROBLEM

Voter suppression keeps turnout low.

Immigrants, racial minorities, and young voters are disproportionately affected by voter suppression. A lack of info on how, when, and where to vote keeps turnout low, even with convenient on-campus polling locations.

THE SOLUTION

Give students something to brag about.

Tapping into the existing behavior of proud new voters showing off their “I Voted” selfie, we created limited edition designs just for early voting to generate buzz, create exclusivity, and get students sharing online.

 

 

THE RESULTS

🎧 125K+ listens on Spotify

🤳 9K+ shares on Snapchat

📸 100’s of organic posts

✅ 1,000’s of first-time voters


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