Wethos Roles & Capabilities

Wethos maintains a database of Roles and Capabilities that enable us to quickly match and team up specialists from our network for new client projects.

  • Role: The position you can play on a team based on your experience and skills.

  • Capability: The tasks and deliverables that you are capable of executing on.

While creating your profile, select all the Roles and Capabilities that apply to you.

Available Roles: Communications Strategy Specialist | Content Specialist | CRM Specialist | Data Architecture Specialist | Design Specialist | Development Specialist | Fundraising Specialist | Illustration Specialist | Production Specialist | Social Media Specialist | User Experience Specialist | User Interface Specialist


Communications Strategy Specialist

Description: The team member who is on point for understanding the client's desired outcomes, and pitching strategies and tactics to get there.

Capabilities: Campaign management and optimizations, Campaign performance reports, Campaign platform set-up, Competitive audit, Content audit, Creative Ideation, Determine goals and objectives, Develop customer personas, Develop key messaging points, Develop outreach list, Develop strategic creative brief, Develop tactical communications guidelines, Develop user personas, Draft and send pitches, Identify audience types, Implement campaign assets, Naming, Research, Secure placements and coordinate interviews, Set key benchmarks, Story and theme development, Tagline development, Tone of voice development, Vision/mission statements


Content Specialist

Description: The team member responsible for everything written: blogs, articles, naming conventions, and more.

Capabilities: Biographies, Content audit, Content outline, Copy editing, Copy writing, Creative Ideation, Naming, Naming, Proofreading, Research, Script writing, Story and theme development, Storyboarding, Tagline development, Tone of voice development, Translation, Vision/mission statements


CRM Specialist

Definition: The team member responsible for getting the technical infrastructure in place - campaign automation, systems integration, and analytics.

Capabilities: Analytics, Campaign management and optimizations, Campaign performance reports, Campaign platform set-up, Content audit, Data cleaning, Data strategy, Determine goals and objectives, Documentation, Research, User flows


Data Architecture Specialist

Description: The team member responsible for getting deep into the analytics and pulling out insights that will help the client achieve its goals.

Capabilities: Analytics, Custom Plug-Ins, Data cleaning, Data strategy, Documentation, Research, Testing


Design Specialist

Description: The team member responsible for integrated visual design across all required media.

Capabilities: Color palette development, Competitive audit, Creative development, Creative Ideation, Data visualization, Design development, Design system development, Designing for accessibility, iconography development, Image bank creation, Infographics, logo development, Moodboard development, Page layouts, Page wireframes, Physical set composition, Prototyping, Research, Site mapping, Social asset creation, Story and theme development, Storyboarding, typography development, Usage guidelines, User flows, Vector Illustration


Development Specialist

Description: The team member responsible for application or website coding, IT infrastructure and systems integration.

Capabilities: Analytics, CMS set-up and installation, CSS Customization, Custom data plug-in, Custom Plug-Ins, Custom social sharing widgets, Data cleaning, Data strategy, Data visualization, Developing for accessibility, Documentation, Domain registration, Donation Plug-In, Hosting setup, Interactive Map, Localization, Navigation structure, Page layouts, Payment Plug-In, Prototyping, Research, Search functionality, SEO Assessment, SEO Meta-Tags, SEO Optimizations, Testing, Training, Translation, UGC Sharing Plug-In


Fundraising Specialist

Description: The team member responsible for fundraising strategy and execution, including donor management, grants, and sponsorships.

Capabilities: Annual report writing, Competitive audit, Content audit, CRM integration, Determine goals and objectives, Develop audience personas, Develop key messaging points, Develop outreach list, Develop strategic creative brief, Develop tactical communications guidelines, Digital campaign management and optimizations, Digital campaign performance reports, Digital campaign platform set-up, Direct mail writing, Donor database management, Draft and send pitches, Fundraising software recommendations, Grant research, Grant writing, Identify audience types, Implement campaign assets, Major gift donations, Proposal writing, Prospect research, Sponsorships


Illustration Specialist

Description: The team member responsible for producing original visual art for the client.

Capabilities: Architectural illustration, Character Illustration, Children's Illustration, Creative development, Creative Ideation, Fashion Illustration, Map illustration, Medical Illustration, Moodboard development, Satirical Illustration, Vector Illustration


Production Specialist

Description: The team member responsible for coordinating and delivering original production work for the client, including video, audio and animation.

Capabilities: 2D animation, 360-degree video, 3D animation, 4K video, Animatic development, Assisting with on-set production, Audio mixing, Casting, Creative development, Creative Ideation, Gif creation, Lighting, Live streaming, Location scouting, Moodboard development, Motion graphics, Naming, Physical set composition, Producing and coordinating the shoot, Research, Script writing, SFX, Sound design, Sound engineering, Story and theme development, Storyboarding, Style framing, Tone of voice development, Visual editing, VO acting


Social Media Specialist

Description: The team member responsible for social media research, strategy, execution, and performance reporting.

Capabilities: Copy writing, Creative Ideation, Determine goals and objectives for monthly organic growth, Develop audience personas, Develop content performance reports, Develop organic social communications playbook, Develop organic social media monthly growth plan, Develop risk mitigation guidelines, Image bank creation, Implement campaign assets, Monthly organic content calendar creation, Monthly organic content calendar planning, Monthly organic content engagement, Monthly organic content posting, Monthly organic social asset management, Naming, Organic content audit, Organic content strategy, Organic social content audit, Organic social platform audit, Profile copy development, Research, Set key benchmarks, Social asset creation, Story and theme development, Vision/mission statements


User Experience Specialist

Description: The team member responsible for the overall digital experience, including research, information architecture, wireframes, and user testing.

Capabilities: Analytics, Competitive audit, Content audit, Content outline, Creative Ideation, Data cleaning, Data strategy, Data visualization, Design system development, Designing for accessibility, Determine goals and objectives, Develop key messaging points, Develop user personas, Documentation, Moodboard development, Navigation structure, Page layouts, Page wireframes, Prototyping, Research, Set key benchmarks, Site mapping, Testing, Usage guidelines, User flows


User Interface Specialist

Description: The team member responsible for the visual design of specific digital product screens and controls.

Capabilities: Color palette development, Competitive audit, Content audit, Content outline, Creative Ideation, Data cleaning, Data visualization, Design system development, Designing for accessibility, Determine goals and objectives, Develop user personas, Documentation, iconography development, Image bank creation, logo development, Moodboard development, Page layouts, Page wireframes, Prototyping, Research, Set key benchmarks, Site mapping, Testing, typography development, Usage guidelines, User flows