ALL VOTING IS LOCAL | CASE STUDY

10 Campus Activation to Empower College Students to Vote Early

 
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All Voting is Local

A PROGRAM OF THE LEADERSHIP CONFERENCE EDUCATION FUND
 

All Voting is Local fights to make voting more accessible for all. They confront roadblocks to the ballot with solutions so that every person can vote. They empower advocates, organizers and leaders on the ground to equip voters with the tools they need to make their voices heard.

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THE TIMELINE

4 weeks

THE PROBLEM
 

Voter suppression tactics in Florida disproportionately affect immigrants, racial minorities, the elderly, and young, student voters. AVL helped fight for early voting sites on Florida college campuses, and wanted to ensure that these hard fought sites were protected and used during the midterm elections.

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Excited college voters to share their “early voting” stickers on social and beyond to spread the word.

 
THE INITIATIVE
 

In order to get students excited to vote early, Wethos and All Voting is Local created a strategic campaign to take advantage of how proud voters are of showing off their “I Voted” stickers by creating one just for early voting. This campaign utilized stickers at the polling stations promoted by campus millennial influencers, billboards, print, Snapchat, Spotify, Instagram and Facebook.

 
 
IT TAKES A TEAM
 
Luke Hughett Creative Director, Design
Sean Lee Creative Director, Copy
Andi Moller Design Specialist
Adam Glucksman Animation Specialist
Van Tabbert Development Specialist
Alaina Buzas Development & Design Specialist
Lorell Holland Paid Digital & Social Media Specialist
Marianne Quezada Team Lead
 
 
 
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In a 4 week campaign, the ads empowered thousands of college students in Florida to turn out for early voting.

 
 
THE PERFORMANCE
 

With over 275k+ impressions on digital & social, and nearly 9,000 shares of the filter on Snapchat, All Voting is Local was able to connect with their audience and get them the tools to share out the news of early voting.

 
 
 
 
 
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