ALL VOTING IS LOCAL | CASE STUDY
10 Campus Activation to Empower College Students to Vote Early
All Voting is Local
A PROGRAM OF THE LEADERSHIP CONFERENCE EDUCATION FUND
All Voting is Local fights to make voting more accessible for all. They confront roadblocks to the ballot with solutions so that every person can vote. They empower advocates, organizers and leaders on the ground to equip voters with the tools they need to make their voices heard.
Voter suppression tactics in Florida disproportionately affect immigrants, racial minorities, the elderly, and young, student voters. AVL helped fight for early voting sites on Florida college campuses, and wanted to ensure that these hard fought sites were protected and used during the midterm elections.
Excited college voters to share their “early voting” stickers on social and beyond to spread the word.
In order to get students excited to vote early, Wethos and All Voting is Local created a strategic campaign to take advantage of how proud voters are of showing off their “I Voted” stickers by creating one just for early voting. This campaign utilized stickers at the polling stations promoted by campus millennial influencers, billboards, print, Snapchat, Spotify, Instagram and Facebook.
IT TAKES A TEAM
|Luke Hughett||Creative Director, Design|
|Sean Lee||Creative Director, Copy|
|Andi Moller||Design Specialist|
|Adam Glucksman||Animation Specialist|
|Van Tabbert||Development Specialist|
|Alaina Buzas||Development & Design Specialist|
|Lorell Holland||Paid Digital & Social Media Specialist|
|Marianne Quezada||Team Lead|
In a 4 week campaign, the ads empowered thousands of college students in Florida to turn out for early voting.
With over 275k+ impressions on digital & social, and nearly 9,000 shares of the filter on Snapchat, All Voting is Local was able to connect with their audience and get them the tools to share out the news of early voting.