ALL VOTING IS LOCAL | CASE STUDY

Localized Awareness & Recruitment Campaigns Across The United States

 
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All Voting is Local

A CAMPAIGN OF THE LEADERSHIP CONFERENCE EDUCATION FUND
 

All Voting is Local (AVL) fights to eliminate needless and discriminatory barriers to the ballot before they happen. They empower advocates, organizers and leaders on the ground to equip voters with the tools they need to make their voices heard. AVL works to monitor, expose and prevent actions that suppress the right to vote for Americans historically silenced at the ballot box to achieve a democracy where all voices are heard.

WEBSITE
THE TIMELINE

Strategy and Creative Production – 4 weeks
Media Run – ~1.5 months

THE PROBLEM
 

Poll workers are the backbone of the electoral system, but more than half of U.S. cities and counties have struggled to recruit enough of these workers needed to run free and fair elections. Lack of poll workers cause long lines at the polls, contributing to the unnecessary barriers for voters casting a ballot. Ahead of the 2018 midterm elections, All Voting is Local aimed to increase poll worker sign ups in targeted areas by 10% in order to ensure all people were able to vote on election day.

 
 
 
 

Four week recruitment campaign targeting citizens in ten counties within four key states.

 
THE INITIATIVE
 

All Voting Is Local and Wethos launched a 360 campaign in 10 specified counties to empower an audience to become a poll worker - an incredibly important position to make sure our democracy works for all people to vote on election day.

 
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IT TAKES A TEAM
 
Luke Hughett Creative Director, Design
Sean Lee Creative Director, Copy
Andi Moller Design Specialist
Ben Pirotte Design Specialist
Allison LaGuardia Traditional Media Specialist
Cynthia Perez Paid Digital & Social Media Specialist
Tifany Brame Team Lead
 
 
 
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Over 3,000+ people recruited to work in polling stations for the 2018 midterm elections.

 
 
THE PERFORMANCE
 

With over 2.83 Million impressions campaign-wide, All Voting Is Local and Wethos were able to acquire over 2,200 sign up’s with highly targeted posts on Facebook, Instagram, Twitter, and Google Adwords alone. Another 800+ came from radio, print, and out-of-home billboards placements.

 
 
 
 
 
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“So honored to be able to work alongside an incredible team”

 
 
– Andi Moeller, Design Specialist
 
 
 
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