CASE STUDY

Thousands of early voters on campus in Florida.

All Voting is Local fights to make voting more accessible for all. They confront roadblocks to the ballot with solutions so that every person can vote. They empower advocates, organizers and leaders on the ground to equip voters with the tools they need to make their voices heard.


https://www.earlycollegevote.com

CLIENT

TIMELINE

4 Weeks

All Voting is Local

A Program of the Leadership Conference Education Fund

 

IT TAKES A TEAM

Luke Hughett Creative Director, Design

Sean Lee Creative Director, Copy

Andi Moller Design Specialist

Adam Glucksman Animation Specialist

Van Tabbert Development Specialist

Alaina Buzas Development & Design Specialist

Lorell Holland Paid Digital & Social Media Specialist

Marianne Quezada Team Lead

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 THE PROBLEM

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Voter suppression tactics in Florida disproportionately affect immigrants, racial minorities, the elderly, and young, student voters.

AVL helped fight for early voting sites on Florida college campuses, and wanted to ensure that these hard fought sites were protected and used during the midterm elections.

 THE INITIATIVE

A strategic campaign to take advantage of how proud voters are of showing off their “I Voted” stickers by creating one just for early voting.

In order to get students excited to vote early, Wethos and All Voting is Local created a strategic campaign to take advantage of how proud voters are of showing off their “I Voted” stickers by creating one just for early voting. This campaign utilized stickers at the polling stations promoted by campus millennial influencers, billboards, print, Snapchat, Spotify, Instagram and Facebook.

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 RESULTS

In a 4 week campaign, the ads empowered thousands of college students in Florida to turn out for early voting.

 
 

125K

Listens on Spotify

9K

Shares on Snapchat

100’s

of organic shares by campus influencers

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